2010 International Female Ride Day: riding to success! The 2010 International Female Ride Day is just a few weeks away and women all over the world are getting prepared for the global occasion. More countries are expected to join in and more women are setting up activities for Friday May 7th. “Even more women are riding this year, as you might well imagine, this is the campaigns 4th year. This event is quite simply, unstoppable! The word continues to spread and women enthusiastically prepare to ride and unite everywhere on this synchronized day around the world!” says Vicki Gray, the founder of the International Female Ride Day and of MOTORESS. Countries that joined in during earlier years have also gained momentum and continue to increase local activities. “We are certainly riding to success as each year we see a truly insurmountable growth from the years’ prior! Even the hallmark ride day t-shirt for 2010 is already in demand”, she adds. For this 4th edition, Vicki Gray also observes an increase of the recognition of the event amongst the motorcycle industry around the world. “The popularity of this event comes from the concept and the fact that it invites women riding all brands, styles and types of motorcycles. This gives the industry an opportunity to share their support and get involved”, says Vicki. As before, participants will be able to upload/send in their picture to MOTORESS or post them on the facebook group and event page. “We’ll send out a free souvenir again this year, to the first 100 photos received. This continues to be well-liked”, adds Vicki. Participants can go the MOTORESS facebook group or event page to post their activities and plans for Friday 7 May while networking with others. In Toronto, there will be a rally for the ride home at the end of the day. Women will be able to order the special 2010 Female Ride Day t-shirt as a souvenir online. This year the t-shirt will be in natural bamboo fabric, the latest trend in eco friendly fabrics. Sport bike, cruiser, scooter, off-road, touring or competition, regardless of what type or style of motorcycle interest, International FEMALE RIDE DAY makes one simple request of women – Just Ride! Get on your bikes, be out there and be visible. The concept has assembled its power and participation in this simple, globally synchronized theme linking the chain of women through the shared activity of motorcycling. One day to celebrate and highlight the many numbers of women who share a passion for the sport. The fact that every rider participating is a role model for women, who have not yet taken their first step to enjoy motorcycling, is a role worth embracing. At its inception in 2007, the campaign became an immediate success as women embraced the chance to participate. International FEMALE RIDE DAY fever significantly magnifies each year and 2010 expects to host more riders and participants than the previous years. Canada, United States, Australia, England, The Netherlands, Greece, Italy, Poland, Israel, Qatar and Denmark as well as other countries will again be contributing to the campaign in compelling numbers.